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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

This entry was posted in , Marketing by Alexandria Baugh | Leave a Comment

Updated December 13. We think four words describe Studio Albums — simple, affordable, contemporary, speedy! They've generated a lot of excitement, and had us thinking hard, s o here’s what we mean by Studio Albums, and where we’re going with the range. Watch out for introductory offers, coming soon. Contemporary Don’t get us wrong, we love the grandeur of a large album — but there’s no denying the appeal of smaller sizes. With Studio Albums we’re embracing the trend with two new size, 9x9 and the gorgeous 12x9, our new favourite. To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by To View More >>

This entry was posted in Marketing by Victoria Hollings | Leave a Comment

Yesterday I came across these beautiful invitations by Atelier Isabey. I wish I could touch them. I wish you could! Imagine our first sensory experience as babies - touch, taste, smell, sound, vision - how gradually they made the world real and meaningful... And how we realised that the world isn't just out there, that we can design it - make it beautiful - the origin of art, craft, home-making, cooking, gardening... based sometimes on our traditions, sometimes on our own creativity. I know some of us are more conscious of these things than others, but at least for the fortunate among us, finely To View More >>

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Wow, what a busy couple of weeks. The marketing team obviously thought we were getting a bit lethargic under our winter coats, so threw a special in your direction. The result is that Mid-Winter Christmas feeling going on and our departments all humming – the lab, the press people, the design team and the bindery going "gang busters". The tech support team certainly had the cobwebs blown out by all the questions from customers old and new. It's great to see so many people having a go at Workspace. Thanks for your business! I hope you'll be experiencing that Christmas feeling in a few days when To View More >>

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