Better emails for everyone! Most of us take great care over our “marketing”, like newsletters, special offers, advertising etc, but in a way what tells people the most about us are the little day to day interactions that we barely think about. Like our answerphone messages or our auto-reply email! Workspace sends out lots of automated emails — for example when you share galleries with your clients, when clients receive their digital downloads, or when they purchase products in your shopping cart. They’re a reflection of you — and us — and we want them to look To View More >>

"Value your time, skill, training and art" - Today we're talking to Lauren & Delwyn about the photography industry, designing albums and building your brand.  • Tell us a bit about yourselves and how you got into photography Delwyn and I are both trained Graphic Designers, Delwyn at Unitec, and myself at Waikato University. We met through a mutual workplace in 2008, and started second shooting weddings for each other. • How do you promote your business and build your brand? We work hard to create a strong 'word of mouth' brand. We also take advantage of the internet as much as we can To View More >>

Nichola and Sunhong wed at the Hermitage Hill in Wellington, rural New South Wales, Australia. It was a warm, intimate wedding with a distinctive 1920's vintage feel. Sheer Image Photography photographed their special day and has designed this lovely album for them. Nichola and Sunhong have chosen Tintoretto for their page stock - a textured, art stock that compliments their images perfectly. About the dress: "I think it had been sold to the vintage seller by a man and the dress had been his mother's wedding dress. The fabric was so delicate that it couldn't be dry cleaned and I To View More >>

Every year or two we ask the fantastic photographers we work with for fresh new images to beautify our website, sample albums, blog posts etc, and the response always blows us away. We call this our Bragging Rights promotion because, even though it’s not really a competition, people are proud to have their work chosen from the hundreds of submissions, and we’re very proud to use them. Our customers come from around the world, and we like to highlight the vibrant cultures, dramatic environments and compelling stories that we see every day in the books and albums we make. This year we To View More >>

Competition isn't the problem, obscurity is. For years now I've watched frustrated at how little most photographic associations do to promote the idea and importance of wedding photography. More often than not these organisations - run by hardworking volunteers who do great things to educate their members and promote standards - can do little to convince couples that they need a professional photographer. But I'm not going to be frustrated by this any more :) We're doing more to promote our customers I said two months ago that I believe in professional photography, and although we obviously aren't To View More >>