Gary Vaynerchuk said something about the worst thing you can do in business is to be romantic about how you make your money. But show me a photographer who doesn't love taking pictures.  In fact I just wrote two rather emotional posts myself about professional photography. So I thought I'd set out the unromantic business reasons to sell products. Not how to sell or what to sell, but why.  And yes, we make the products, so of course we’d love you to sell them, but this is what's in it for you. We call them the three Ps. 1. You benefit from the sale of the To View More >>

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

This week's 'Album of the Week' goes to Lauren Anne Photography. We love Lauren's work, and you can see it featured throughout our website.  "We are a collective of wedding photographers based in Newcastle NSW, who love shooting creative, modern and down to earth couples. Storytelling is what we love to do and we aim to capture each wedding organically, as it unfolds." "We shoot wedding stories across Australia and the world, with a focus on the Newcastle, Hunter Valley, Sydney and Central West regions. We believe that an awesome photography experience is built by making our couples To View More >>

Tessa Williams from Moemoea Collective is a family portrait photographer based in Upper Hutt, Wellington, New Zealand. "Whanau is my first priority in life, so I love to photograph others who feel the same. My style is contemporary, relationship-focused imagery filled with lots of life, and I want my client experience to leave you feeling celebrated, valued and with great pride in sharing your story with your loved ones. "I will be exhibiting my first collection of original artwork celebrating the connection between wahine hapu (pregnant women) and Papatuanuku (our earth mother), embracing To View More >>

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides To View More >>