Personally, I've had nothing to do with school photographers since I lined up for my own class photos, but I do pay attention to what Queensberry's clients do, and they're an important subset of our customer base. I think there's a lot to learn from them because they're serious about business and big on "systems". They need to be, given that a school gig might involve dozens of classes, each with thirty-odd kids, most of them with parents — potential customers — whom they've never met. Imagine if the way it worked was that they all emailed, To View More >>

A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

Gary Vaynerchuk said something about the worst thing you can do in business is to be romantic about how you make your money. But show me a photographer who doesn't love taking pictures.  In fact I just wrote two rather emotional posts myself about professional photography. So I thought I'd set out the unromantic business reasons to sell products. Not how to sell or what to sell, but why.  And yes, we make the products, so of course we’d love you to sell them, but this is what's in it for you. We call them the three Ps. 1. You benefit from the sale of the To View More >>

A wedding album is more than just a series of photographs. It’s a storybook. A timeless collection of fleeting moments and heartfelt emotions immortalised and weaved together to create a beautiful narrative of a couple’s celebration of their union. Photos will bring your client’s wedding day to life long into the future. Therefore, creating the perfect wedding album requires careful thought and preparation. As a wedding photographer, how can you create a keepsake that captures all the significant milestones and little details?  Tips for Creating the Perfect Wedding Album To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, I was exposed To View More >>

We're so grateful to our Workspace Print Shop early adopters. We've enjoyed helping you launch your Print Shops, and we love seeing your print, frame and canvas sales coming through! One thing you've told us is that you'd really like your customers to have a better visual experience when selecting their product options in the Print Shop shopping cart — which leads us to this update. The new Product Preview feature will show your customers the correct cropping of an image for the To View More >>

Hello 2020… It’s time to wish you a Happy New Year! We trust that you’ve had a good break and are gearing up for the year ahead. We definitely are!  We’re posting this prior to our return to give you plenty of time to take advantage of our New Year special offers. To help you get started with Queensberry, or to help freshen up your studio if you’re already a regular! 40% OFF SAMPLE BOOKS AND ALBUMS We have so much new on offer — new materials, new pages, custom embossing … and Studio Albums! Don’t miss out! Offer applies to albums, books To View More >>

Following the opening of The Papatuanuku Series we spoke to Tessa Williams from Moemoea Collective about the idea behind the work, and the launch itself. "Man, it really was just the most incredible evening! The atmosphere was on fire, with everyone who attended blown away, not only by the photos but the launch itself. I knew that the majority of the 150 who attended had never had the pleasure of going to an art launch, so I did everything I could to ensure they had the same experience as a regular gallery-goer, in the hopes to start them on their own art journey." "Young working families are usually To View More >>

Tessa Williams from Moemoea Collective is a family portrait photographer based in Upper Hutt, Wellington, New Zealand. "Whanau is my first priority in life, so I love to photograph others who feel the same. My style is contemporary, relationship-focused imagery filled with lots of life, and I want my client experience to leave you feeling celebrated, valued and with great pride in sharing your story with your loved ones. "I will be exhibiting my first collection of original artwork celebrating the connection between wahine hapu (pregnant women) and Papatuanuku (our earth mother), embracing To View More >>

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides the sole To View More >>