Today we are introducing our GORGEOUS Slimline Print Box! Thoughtfully designed to hold up to 50 6x4 or 7.5x5 prints — the perfect option for photographers who want to deliver smaller print collections in a way that feels elevated, and “oh so special”! They’re a simple, beautiful upsell for engagements, babies, proms, dance shoots, pets, families — so many shoots. And if you need a big stack of prints for a wedding, our print boxes can cope with up to 300 prints! What we LOVE about our boxes is that they tick ALL the boxes (haha) — Profit, Promotion and Positioning. To View More >>

Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking, on-time delivery. Those things matter — a lot — but the real magic happens when we focus on how our clients feel at every stage of the journey. Because at the heart of photography is emotion. People book us to capture something meaningful: a moment, a milestone, a memory. And long after they’ve forgotten what they paid or how many images they received, they’ll remember what it was like working with us. So, what do you To View More >>

In case you're wondering after our recent posts —  we don’t think digital files are the enemy! Today’s clients expect them. And we know (because digital downloads are such a popular feature in Workspace)  that for many photographers, they’re a vital part of a thriving, sustainable business — and when embraced with intention, they can enhance, not diminish,  the client experience. They are the first step in a meaningful client relationship. Today’s clients want to share, relive, and carry their memories everywhere. So think of digital To View More >>

A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

Previous |  Contents | Next Download the eBook These are conversation starters, not a test. There’s more than one “right answer”. 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? How does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many commissions — weddings, portrait sittings etc — do you need, and how much does To View More >>

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

Categories are a great way to divide images in a Gallery into separate sub-groups. For a wedding, for example, you might have categories called Getting Ready, Ceremony, Reception and so on. That means your clients can jump to the Ceremony images, for example, without having to scroll through hundreds of other photos. You can now upload directly into Categories using the Workspace uploader. Here’s how to create a new Category, and upload directly into a Category using the Workspace uploader. 1. Create a new Category Go to the image gallery area in Workspace and To View More >>

Blogging for your photography business can seem like a tricky and time-consuming task, but there are important benefits. Here are just some ways blogging can help your business grow.  01. Help people get to know you Your blog is a chance for clients to get to know you and your personality in a conversational and casual way. Talk about the things you love. That may be strictly personal, like how much you love travel (although everyone seems to say that!). If you shoot weddings maybe it's how you love hearing how couples met, and what they love about each To View More >>

This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, and gives To View More >>