Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

Personally, I've had nothing to do with school photographers since I lined up for my own class photos, but I do pay attention to what Queensberry's clients do, and they're an important subset of our customer base. I think there's a lot to learn from them because they're serious about business and big on "systems". They need to be, given that a school gig might involve dozens of classes, each with thirty-odd kids, most of them with parents — potential customers — whom they've never met. Imagine if the way it worked was that they all emailed, To View More >>

Previous |  Contents | Next  Download the eBook Be yourself. Everyone else is taken. Be yourself Heather and I have been friends with a particular couple since our kids were pre-schoolers, which is some time ago. She’s got progressive musical tastes. He likes Simon and Garfunkel. She’s been complaining for forty years about Neil Young’s whiny voice. He’s been complaining that Bob Dylan can’t sing at all. I don’t care. What would they know? Not everyone likes Neil’s voice, or Bob’s, or what they have to say, but everyone knows them, To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

With a few recently released products now available to order, portrait photographers have a range of options to suit any genre and style. In no particular order, here are our top picks for portrait photographers:  1. Studio Boxes Our recently released Studio Boxes are perfect for any portrait studio. With buckram and custom canvas options, you can personalise these boxes with branding, and even bulk buy to have your clients walk away with the product in their hand. VIEW PRICING  ORDER NOW *Photographers and designers only. Login to view pricing and order products. 2. Portrait To View More >>

We're big animal lovers at Queensberry! Portrait Albums are perfect for pet and portrait photography, or even a mixture of the two.  We saw Kelly Wolfe's album as it went through the bindery, and thought you might like to see it too! Kelly has recently returned to photography and is based in North Waikato, New Zealand.  Kelly talks about the importance of having product samples. "It helps inspire ideas when we are planning a portrait session together, and also helps them start thinking about what products might best suit their own space and personal tastes – whether To View More >>

Photographer Amanda King from ‘By the Horns’ lives on a sheep and beef farm in rural Canterbury, New Zealand. Her career took a turn after she took a photo of a "big hairy cow" to display in her living room. Her friends loved her 40x30 print and requested copies for themselves. She sensed an opportunity, and within nine weeks had built up a 16,000 following on Facebook. We asked Amanda about her new business venture, what inspires her about rural animals and a bit about the way she chooses to display her work. Amanda had been a school teacher for about To View More >>

Jessica Reeves claims to have been "very average" at school — "never did badly, never did amazingly well". But after two years as a photographer she's come to believe that this is something she can be great at and love at the same time. Ideal foundations on which to build a career! The biggest lesson she's learned is very simple: make friends. "Running your own business can be pretty lonely, especially at the beginning when you feel you are running along with a blindfold on. Making friends with other photographers, or others in the industry, takes a huge To View More >>