Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

Here to help Yes, we have a support team ready to deal with your feedback,  questions and problems . And although sometimes it feels easiest to speak to someone directly, often it's better to message the team, or look up our online resources. (Often it's quicker too, especially if you're on the other side of the world in a completely different time zone.) I'll discuss all three here, but however you contact us, we're definitely here to help! If you phone, and we don't pick up, please leave a message When you call one of our free phone numbers, we're To View More >>

Your website is a tool to get your name out there, increase bookings, keep your clients updated, and share your work. You can do all that very easily in Workspace. Over the next few weeks, we will be focussing on creating a Workspace website you can be proud of, which is completely unique to you and your business. The Page Designer Each page is built up of horizontal sections, which you can divide up into columns. Within those columns, you add "widgets" to build components like hero images, text, contact forms and slide shows into your site. Workspace has a wide range of To View More >>

Photographer Amanda King from ‘By the Horns’ lives on a sheep and beef farm in rural Canterbury, New Zealand. Her career took a turn after she took a photo of a "big hairy cow" to display in her living room. Her friends loved her 40x30 print and requested copies for themselves. She sensed an opportunity, and within nine weeks had built up a 16,000 following on Facebook. We asked Amanda about her new business venture, what inspires her about rural animals and a bit about the way she chooses to display her work. Amanda had been a school teacher for about To View More >>

Whether you're just starting out, looking at a supplying Queensberry albums or wanting to expand your offerings, you might find yourself thinking about cost; the cost of a product, the value for money, the experience your client will have when they receive a high quality, hand-made product. You can get an instant cost estimate for books and albums — in fact all our products — using our price calculators in Workspace. You can view and compare prices on screen, and even print a PDF.  You'll find the calculators under Prices in the main Workspace navigation. Select To View More >>

Jessica Reeves claims to have been "very average" at school — "never did badly, never did amazingly well". But after two years as a photographer she's come to believe that this is something she can be great at and love at the same time. Ideal foundations on which to build a career! The biggest lesson she's learned is very simple: make friends. "Running your own business can be pretty lonely, especially at the beginning when you feel you are running along with a blindfold on. Making friends with other photographers, or others in the industry, takes a huge To View More >>

If you’re building a career in photography we’ve published some great articles by highly successful people here lately. Here’s a quick run-through — starting with Justine Ungaro and The Edmonsons because they’re giving Master Classes at WPPI next week. Please don’t miss them — they’ll be great value — and please don’t miss their sponsors either — Queensberry! Catch up with Stephen and Sonya at Booth 1365 in the Marquee Ballroom. Justine’s WPPI class is about moving to a new market, but her article for Queensberry is To View More >>

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>