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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

This entry was posted in Marketing by Alexandria Baugh

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

This entry was posted in Marketing by Ian Baugh

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, I was exposed To View More >>

This entry was posted in by Charlotte Baugh

If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price. Here's what differentiates Queensberry: 1. We believe the way to succeed is to stand out from the crowd, not to join it. There’s less competition, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there. Think of our albums as profit centres, not costs. 2. We’re design-led. The people in your viewfinder will be looking at your albums for much longer than we will. They must look beautiful To View More >>

This entry was posted in by Victoria Hollings

You're probably aware of the widespread unease about data protection and privacy online — for example the Cambridge Analytica Facebook scandal and the other major data breaches that have been in the news so regularly. Protecting people's data is the focus of the European "GDPR" (General Data Protection Regulation), which comes into effect later this month. It applies to everyone who does business in the EU, including us and many of our clients. In brief the GDPR is saying that people have the right to complete control of their data, and that you, as To View More >>

This entry was posted in by Ian baugh

Here’s how to get instant answers to urgent questions like these (oh, and read on for our special offer!): Have you received my order? Is my album in production? When will it be shipped? How can I track it in transit? How do I make a payment? We’ve added a MY QUEENSBERRY ACCOUNT button to your Workspace Dashboard that gives you direct access to all that information and more. It’s the same live data our staff have access to, but you won’t have to wait for us to receive your enquiry and reply. Especially if we’re in way different time zones! Why not check it out To View More >>

This entry was posted in , by Victoria Hollings

I just finished a book that pinged all my Queensberry values. Gutenberg’s Apprentice is a novel by Alix Christie that brings to life the inspiration, invention and sheer hard work over several years that went into the Gutenberg Bible. Published in 1454-5, it was the first major book to be printed using moveable type. Until then books were copied by hand — by scribes — and therefore scarce, hugely expensive and prone to error. I love the way Alix Christie has given credit not just to the inventor, but also to his foreman Peter Schöffer, his business partner Johannes Fust To View More >>

This entry was posted in by Ian Baugh

We designed, printed and bound a number of special edition Q-Books for AIBP (Association of International Boudoir Photographers). The books feature a collection of beautiful photographs that were part of the “2014 Best of AIBP Image Competition”. (We were 'oohing' and 'ahhing' throughout the entire product shoot). AIBP seeks to unite professional boudoir photographers globally, to share in common interests from the beauty, art, technique and business aspects of the industry. AIBP has members on six continents, and believes in recognizing amazing talent, which To View More >>

This entry was posted in Stories by Queensberry Website

I believe that to succeed in this “industry" we need to fully engage our heads and our hearts, and Sonya's post demonstrates how truly engaged she is. It was about the albums she’s been keeping of her two daughters since they were born, and it reminded me of another album that Heather made years ago. So here am I, hand on heart too… Twenty-one years ago we hired a professional photographer. It was our daughter Adrienne’s birthday. Stephen was coming home from Australia with his fiancée Sonya to meet the family. Heather's Mum and Dad had long passed To View More >>

This entry was posted in by Ian Baugh

As told to Cate Scaglione - Life As Fine Art “Fear is the lengthened shadow of ignorance.” ~Arnold Glasow As artists we are a different breed within the human race. Our right brains guide us with a heightened sensibility, to help us translate the world in an emotionally meaningful way. We’ll witness the same events and circumstances entirely differently than others, and often with more intensity. These are our blessings, except perhaps when the worst demon surfaces. Fear. All humans experience fear in one form or another. But is all fear bad? Is there such a thing as beneficial, To View More >>

This entry was posted in by Cate Scaglione