Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

We’re truly grateful to the hundreds of photographers from around the world who took part in our Bragging Rights promotion. Here, in no particular order, are the people whose work we chose to celebrate the love and laughter, vibrant cultures, dramatic environments and compelling stories we see every day in the books and albums we make... BYBRETT is a Leica photographer based in the UK. Brett shoots exclusively with a Leica camera, and his work is very distinctive and beautiful. The shot above is from a personal travel assignment to Iceland - or the moon depending on how good your imagination To View More >>

I wrote this post two years ago and for some reason never published it, but I think it makes some good points about simplicity and not confusing price and payoff. See what you think... We had an interesting email from a client who also deals with a certain other album company (shame on him – LOL). This company makes a big deal about simplicity … and quite right too. Anyway, he asked them if they'd consider introducing some - gulp - options, and to his frustration they said No. Now to be fair, over the years we've got better at saying No to things that compromise either the integrity of our To View More >>

Sales are coming along nicely for our new Queensberry Print range, thank you! Our introductory special offer is over, but as promised we've just introduced 15% trade discount on Queensberry Print products - for professional photographers only. Here's how you qualify. If you're an existing client with an approved account you will automatically qualify for the discount for the next twelve months. The discount will be deducted in your Workspace shopping cart as you place your order. If you open a new account you will qualify for twelve months from the date your account is approved. After twelve months To View More >>

Right up there with the 3% rule as a Queensberry mantra is Good Better Best. We don't claim that either of them is original, just that they're common sense. In fact fundamental if you want to build a sustainable longterm career. Good Better Best is a strategy for up-selling – having products and services to tempt your clients across a range of price points. To be blunt, you're offering your customers what they want (something cheap!) while at the same time encouraging them to spend more. Simply put, it does so by offering people three choices… GOOD is your entry level – affordable if you To View More >>