Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s To View More >>

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

Ever since digital replaced film as the photographers’ tool of choice, there’s been a rapid rise in reported cases of Photographer’s Herd Instinct Disease (PHID). Like other herd behaviors (buffalo grazing, people drinking Kool-Aid®, etc.) the symptoms of PHID include needing to hang out with the rest of the herd, think the same thoughts and do the same things. PHID is viral and highly contagious, and affects wedding and portrait photographers in particular. Although often transmitted through direct photographer-to-photographer contact, recent studies suggest that To View More >>

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Kate Roberge  about what makes a New Zealand summer, and our unique festive season, so special. And what does she do? She sends us photos with snow in them! The Remarkables, Queenstown. The Remarkables, Queenstown. Do you have a favourite or secret go-to spot in NZ? Jacks Point definitely. It's right To View More >>

Valentine's Day is upon us, and what better way to mark the day than to ponder the wonder of love. Charlotte Christian, wedding photographer and self professed enthusiast of all things love, talked to us about celebrating personal stories of love through photography. Love is something we should celebrate every day, she says. "Sometimes in our busy lives we forget to take a moment to dwell on what we have in life, and all the different kinds of love that we receive. I think when we take the time to celebrate and appreciate people who give us love, it flourishes and then in turn, spreads to those To View More >>