Today we're announcing free album design and free standard colour correction on all our professional albums - Flushmount, Overlay Matted, Classic Matted and Duo. Here's why... When we're discussing how we can improve our products and services, we ask ourselves three questions: Can we make it fun? Will it save you time? Will it make you money? This time we're aiming for all three :) Many of our customers pay us to colour correct their images. Many pay us to design their albums as well. Many more wish they could afford to do the same. ALL OF YOU are going to enjoy one of two things. A fresh chance to get your lives back, or a major price reduction. The rest of our customers are going to enjoy a new choice! Are you editing images and designing albums because it adds value and you enjoy it, or because you feel you have no choice? How significant is this? Until today, depending on where you're located and the albums you're buying, colour correction and album design could add 25%, 30%, 40%, even 50% to the cost of our albums. In conjunction with our first price increase in years we're going to build those services into the price of the album itself. A 7.5% increase for Duos and Classics, 9.5% for our Flushmount and Overlay Matted ranges. Musée, which already includes free design and colour correction, will stay the same. How can we do this? You probably remember our recent free design/free colour correction promotion. That was a test to answer two questions: would people be interested, and could we cope? Both answers came back "yes". Have we gone to the Dark Side and finally succumbed to cheap digital tricks, automated colour adjustments and instant page layouts? No. Every image and every page will be worked by hand, same as it ever was. But we want to change the conversation. Instead of spending our time working through colour management issues and explaining Photojunction, we want to talk to you about the love we share for beautiful photography, beautifully presented. Instead of spending our time talking about post-production work that you really don't want to do, we're inviting you to leave it to us. We hope your own thinking and your conversations with clients will change too. To be about the album itself - not about the work involved, or the time you don't have. Instead we hope you will ask people a very simple question... Would you like one of these beautiful albums? Get them to say yes, choose the images, and let us take it from there. Because, as the responses to our current survey clearly show, every time you don't sell an album you're leaving money on the table. As always, a special offer! Our new prices will take effect after our end-of-year cut-off date (10 November). Until then, when the Workspace infrastructure is upgraded for the new service, we're reintroducing our recent free design / free colour correction special. Two conditions apply: you must send us JPGs (not PSDs) and order using the Export, Print and Assemble service or through Workspace. If you do want to send PSDs the new Premium Colour Correction Service will be applied, which will still be about 50% cheaper than the current pricing. Get in quick! For full details of these new services, and how to use them, including how they apply to Press Books and Q-Books, please click the link. CLICK HERE FOR FULL DETAILS One last thing... Our message is very simple: We love post-production, so why not leave it to us? But I began by asking whether you edit images and design albums because you have no choice, or because it adds value and you enjoy it? If you're in the latter category, that's fantastic. We love to see beautiful, personal work going through the Bindery, and we firmly believe that your post-shoot skills and artistry are not just a source of great pride, but that they differentiate you and add real value to the finished work. Cheers, Stephen