There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

From the Emerald Isle. Our 'Album of the Week' is a beautiful 15x12 Duo Overlay. We love the modern vintage feel of the wedding, and the beautiful emerald green colours look perfect in the matted album. Ivan and Shirley from Alexander & Eve in Northern Ireland, shared a few moments from the day with us. "Ciara and Jason’s wedding at the Galgorm Resort and Spa in Northern Ireland was an Irish/Australian love match. We'd first met the couple the year before and knew then that their wedding was going to be a glamorous, To View More >>

This week's Album of the Week is a 10x10 Classic Flushmount with Silver-Halide printing. The cover features Champagne Faux Leather and Bank Gothic Blind Embossing.  The beautiful wedding photography belongs to Simon Biffen, who got married at the very same venue himself seven years ago. Based in Bath, UK, Simon captures free-flowing and fun photographs of weddings. Couples are often opting for more casual celebrations, involving games and pets in their photographs. "The wedding was held at the fabulous, Maunsel House, in June and the couple went for a super relaxed day." To View More >>

Justine Ungaro is conducting a Master Class at WPPI about the challenges of setting up business in a new market. We're proud to be sponsoring her. We all know that selling albums can make you more $$, but did you know that selling albums will also make you a better photographer? It’s a hard-learned lesson that took me years to figure out, so I will try to save you time by giving it to you straight! When I started out as a wedding photographer, I didn’t sell a whole lot of albums. I was intensely focused on improving my photography skill and developing my creativity. But as the To View More >>