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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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We get it — in the age of social media, digital files feel like the norm. Especially in the wedding world, they’re generally expected. Couples want to share their big day right away, and portrait clients love the idea of having “all the photos.” But if we stop there, we’re not just shortchanging ourselves — we’re shortchanging them. Here’s why: Digital is fleeting. Print is forever. Digital images are shared for a moment and then forgotten, buried in a sea of phone photos and cloud storage. Prints become treasures. Albums become stories passed on. To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We have two  Print Shop  updates to set you up and inspire you for the holiday season! 1. We've launched the Print Shop Instagram account.  Print Shop users sell their imagery (people, places, landscapes etc) as decor or works of art — quite different to portrait and wedding photography marketed to "the people in the viewfinder". This space will be dedicated solely to Print Shop and selling online. We'll share the beautiful work of the photographers and artists using our platform, spiced up with tips and inspiration about To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment

15% discount on your shopping cart sales Is your Print Shop live? Are you one of the many photographers reaching out to past clients? Great! It’s the perfect time for online sales in Workspace, so we want to help out with a special offer. Until the end of June we’re offering 15% discount on your retail sales in Workspace. Offer applies to all  retail Print Shop and Image Gallery sales  of Queensberry products until 30 June. (The offer doesn’t apply to wholesale purchases in Workspace — but check out our ongoing  joint promotion!) How it works: Normally, to To View More >>

This entry was posted in Marketing, by Alexandria Baugh | Leave a Comment

What is "aspect ratio", and why can it be a problem? The aspect ratio of an image is the ratio of its width to its height. Unless the aspect ratio of a print or frame matches that of the camera image from which it is made, the original image will need to be cropped. What to do When shooting, bear in mind the finished print that you want to sell. If you frame the subject tightly (with important content out to the edges of the image) you won't be able to crop — you'll need to order prints with the same aspect ratio as the camera. Since most digital camerals have an To View More >>

This entry was posted in , by Victoria Hollings | Leave a Comment