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I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy. But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>
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Welcome to the second interview in our series featuring clients whose businesses are thriving despite the current economic climate. Click here to read the first interview with Christian Oth. In the same year they had their first child, Chris and Darcie Siiteri started their Austin (Texas) photography business, Innovative Photography. Fifteen years later they’re still at it and doing better than ever. I gave an initially nervous Darcie an early morning call to chat about how they approach their album sales, and what they do to ensure their clients have an amazing experience and to foster relationships To View More >>
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It's not all bad out there you know! There are plenty of people doing better than ever, even considering the recession. So over the next few weeks we're bringing you a series of interviews with clients who are doing just great. We'll share their advice, ideas and opinions as they give us some insights into how they're successfully running their businesses. Here's the first. He's been recognised as one of the world's best photographers, serviced clients like the New York Times and Apple Computer, photographed celebrities such as Alec Baldwin, Amanda Peet, Isabella Rosselini and Donald Trump, regularly To View More >>
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Wedding and portrait photographers are lucky. There is an automatic point of difference built into the core of our businesses - our photography. Other businesses selling books, bricks or ice-creams are dealing with the same commodities and therefore need to make their businesses about something other than the product, such as service, fast delivery or lifestyle branding. We start out with a product that is already differentiated - and what do many of us do? We try our hardest to look like other photographers. Why? If we use the same actions, poses and website colours as our competitors, what To View More >>
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Just read a post (love the internet -pause- sometimes) and had to share the punch line. The complete post is here and it's written by a guy called Spencer Lum for a blog called Ground Glass. Read this and grow. I wish I had written it. Find yourself in 13 steps 1. Be true to the art. The art powers it. It’s not a flash to the side, a quilt on a couple, or a texture on an image. Those are just techniques. Techniques have no soul. You do. Art does. 2. Don’t rush it. Faster isn’t always better. You start on a path, and it’s hard to get off, so if you push too hard, you get lost before you To View More >>
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Jennifer and Jonathan Mulzer were married on the 21st of October, 2010. Although they call Indianapolis, Indiana home, they celebrated a lovely destination wedding amidst the rolling hills of Sonoma, California’s wine country. They were photographed by Amanda and Nate Reynolds of Turtle Pond Photography. "It was a beautiful, intimate wedding with fifty of their closest friends and family. The 360 degree view of endless vineyards and a breathtaking sunset created the perfect backdrop for their very special day. The entire celebration was blanketed with so much joy, love, delicious food, dancing, To View More >>
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Picture this! Some magic lighting, a beautiful bride and a handsome groom, standing staring emotionlessly at a camera. In ten years time what does this picture say about the happily in love couple on the happiest day of their lives? Actually what it says about them now is that they appreciate a current and popular expression of fashionable imagery. It isn't possible for them to say that they didn't know it was happening. Because something is fashionable doesn't make it good, or that it suits the outcome. We go out of our way to keep up with current trends, sometimes losing sight of what we are To View More >>
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I daren't start this blog with 'In my day ... things were different!' In my day 'We' were the difference ... we were the new generation biting at the heals of 'the old guard'. There was always going to be a new generation coming in to replace what we did. Several things happened in the wedding industry when I was starting up. People started looking for images that were less formal and more photojournalistic, and people started asking for their negatives. Enter Generation 2.0, invigorated and empowered by the digital revolution. Camera makers have made it easier for our audience to be better aligned To View More >>
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I have taken up a temporary position helping out with the Photojunction support team. One thing that I have noticed is that people seem to have more problems with the mechanics of Photojunction not fitting into their own experience or habits. Hardly ever does anybody ask for design advice. I wonder if it is the same with photography. People will ask about technical things like lighting and composition but much less often about content and emotion. ARE WE TOO SHY? I don't think so! As photographers we are called upon to be the creative voice for our clients. Is it that we don't like to ask for help? To View More >>
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I got reminded today that I haven't mentioned the follow-up to David Ziser's "perfect storm" post, which I recommended a few weeks ago. You can find Part 2 here. It's interesting reading and I hope you check it out. David's saying that, despite all the factors working against professional photography you're not doomed! There's light at the end of the tunnel. But quality and service aren't enough, so what does it take to succeed? Quite a lot really: "…product innovation, responsiveness to the client, studio-client “stickiness”, product diversity, creative marketing, full understanding of social To View More >>
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