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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Up-selling

As a photographer, your creativity is your super-power. It’s what sets you apart, what draws clients to you, and what fills your work with meaning. But when your days are spent juggling inboxes, invoices, timelines, edits, orders, banking, and endless other to-dos, it’s easy for that creative spark to fizzle out. Here’s the truth: you don’t need less structure to be more creative — you need better systems. Think of systems as the scaffolding that holds your business up — so your creativity can roam freely within it. Strong systems take care of the repetitive To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We’ve been thrilled with the response to the Print Shop launch — especially now it’s available on our super-affordable Lifetime plan! — and we love watching your stores go live. We’ve been talking with many users about how we can make it even better. As a result we’ve made a few design changes to elevate your store even more. Update 1: New store layouts We launched Print Shop with three layout options (square, landscape and horizontal). We've now introduced a fourth, a "mixed orientation" layout design — To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

We're selling more smaller albums these days, but we're stoked to see people still opting for the big books! Our 18x10 albums allow for lots of images, and high impact story-telling with their radical panoramic pages. And they translate perfectly into copy albums for parents and loved ones too. (If you've included lots of small images we recommend 10in copies for albums of this size.) This 18x10 is by husband and wife team Neil and Katherine of Tandem Photography, Christchurch, New Zealand. Notice how Neil and Katherine have personalised To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

A personal website for your clients, with your photography, your client's album design, a gift registry, a guest book, a link to your own site… oh, and a shopping cart!  In just a few minutes you can create a beautiful-looking site that your clients will find appealing and useful, that provides a convenient way to interact with them about their album, and that helps spread the word about you, while encouraging some nice add-on sales from friends and family.  Workspace has three new and improved designs that reflect our web themes, are mobile responsive, and are just as easy To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

I got a few pats on the back for my "check your files" post. Chris Meiklejohn, our lab manager, liked it so much that she wanted a sequel. In fact she wrote one! The funny thing was my team mates had already got me one started on a follow-up, and the things on Chris' list were pretty much the same as ours. So, drum roll… (If you like this, I wrote it. Otherwise, it's Chris!) 8 ways to better print files Would you love to have your albums arrive on your doorstep faster, hassle-free, and beautifully printed? You put a lot of work into them, so they might as well be perfect. We definitely want To View More >>

This entry was posted in by Admin | Leave a Comment