Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to To View More >>

You're probably aware of the widespread unease about data protection and privacy online — for example the Cambridge Analytica Facebook scandal and the other major data breaches that have been in the news so regularly. Protecting people's data is the focus of the European "GDPR" (General Data Protection Regulation), which comes into effect later this month. It applies to everyone who does business in the EU, including us and many of our clients. In brief the GDPR is saying that people have the right to complete control of their data, and that you, as To View More >>

This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, To View More >>

It’s so refreshing to meet people who act as if the only thing coming between them and their dreams is a plan. Dmitry and Victoria Fedotov built a photography business serving some of the world’s wealthiest people by being clear about their goals and plans, by going the extra mile for their clients … and by shutting out the voices inside that say it can’t be done. Read on for the short story, or click here to listen to my conversation with Dimitry. Download Dmitry’s free Wedding Photography Guide. Dmitry and Vika met while they were studying power To View More >>

I believe that to succeed in this “industry" we need to fully engage our heads and our hearts, and Sonya's post demonstrates how truly engaged she is. It was about the albums she’s been keeping of her two daughters since they were born, and it reminded me of another album that Heather made years ago. So here am I, hand on heart too… Twenty-one years ago we hired a professional photographer. It was our daughter Adrienne’s birthday. Stephen was coming home from Australia with his fiancée Sonya to meet the family. Heather's Mum and Dad had long passed To View More >>