It's not all about "strategy". When young @stephenbaugh was working at Fuji Xerox a very successful colleague had this advice for him: There are three rules if you want to succeed in sales: 1. Get yourself in plenty of debt - it motivates you to go out the door in the morning ;) 2. Don't let anybody see the fear in your eyes. If you're so scared of losing this piece of business, people will wonder why … are you unsuccessful? 3. Build a relationship with the prospect. Is there a personality fit? Nothing else matters until you do, and a bad relationship doesn't work for you or the prospect. Check out the full story on our album-based marketing webinar. Cheers, Ian