Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde     In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.      Oscar Hetherington is a Wanaka-raised surf and ocean photographer currently based in Dunedin to study and work. Although he loves the ocean and surf culture of Dunedin, he's spent the majority of his life in Wanaka and he calls both towns home. Oscar picked up an old family camera when he was To View More >>

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We spoke to Joel McDowell, a Taupo based photographer who aims to evoke emotion in people through his work, and capture the hidden gems our beautiful country has to offer. How do you stay inspired?  That is a good question. Surrounding myself with other creatives, in all mediums and experience levels, is a good way to bounce To View More >>

Updated December 13. We think four words describe Studio Albums — simple, affordable, contemporary, speedy! They've generated a lot of excitement, and had us thinking hard, s o here’s what we mean by Studio Albums, and where we’re going with the range. Watch out for introductory offers, coming soon. Contemporary Don’t get us wrong, we love the grandeur of a large album — but there’s no denying the appeal of smaller sizes. With Studio Albums we’re embracing the trend with two new size, 9x9 and the gorgeous 12x9, our new favourite. To View More >>

We thought we should explain where we’re heading in terms of product development over the next few months. There'll be more to come for sure about other products, but this is it for albums. For now! And although we’re working on major updates, especially to our Flushmount and Studio ranges, regular customers will be pleased to know we’ll be tidying up a few anomalies and aggravations in our systems and resources as we go. Please treat what follows as a road map, not a timetable. We’ll make further announcements as things are released. And of course, there’ll To View More >>

If you heven't logged into Workspace for a while you may be surprised next time by a very different looking platform. That’s because our December upgrade has now been rolled out. Here's what we've done. Interface upgrade (updated, simpler, more intuitive) Although much of what we've done in this upgrade is "behind the scenes", we’ve also worked hard on the user interface. We've gone for a cleaner, more contemporary look, refined things to keep pace with evolving web design standards, and repositioned and relabelled buttons and other calls To View More >>

Someone suggested the other day that Queensberry’s “look” is “classic”, and if you want “hip” albums you’ll need to look elsewhere. So … how do we plead? Well yer Honour, on the one hand, it’s true … and on the other, it isn’t! Why isn’t it true? It’s your art, we just provide the frame. It’s your album, so if you want hip, make it so. We see plenty of up-to-the-minute designs going through the Bindery, and lots of classic work too. What we suggest is, pick from our paintbox whatever supports your To View More >>

How do you target high-end clients? How do you stand out from the crowd? What types of albums could you, or should you, offer? Those are all good questions. Today we share why Duo albums might be the answer.  01. Turn your images into art What make Duos different are their unique pagemount mats. They frame your images with a striking key line, created by meticulously hand-trimming and mounting each print to fit inside the mat opening — each one presented with the same care and attention as your framed wall art. 02. A package superstar If you're thinking To View More >>