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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Over the past few weeks we've been working on resources to help support you with your marketing. Today we're launching our first Social Media Marketing Kit.  This first kit includes twelve unique designs for sales promotions. As you can see it's focused on albums and prints, but it's easy to swap out the text and images in Photoshop for your own purposes. They can be used on Instagram and Facebook, or included in your marketing ads.  Over the next few weeks we'll be launching more resources, so stay tuned. We hope you like them!   Download the pack below, To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

This entry was posted in Marketing by Victoria Hollings | Leave a Comment

There's no substitute for display samples that your customers can touch and feel, but you can give your clients a wider "trade show experience" in your marketing materials and website with our new stock image downloads. They're free to use anywhere you're selling. Download our PSD layouts, add your own imagery to our layout shots, and you'll have a virtual product complete with your own photography! Maybe you can even help your clients envisage their purchase by using images from their own shoot. It's quick and easy in Photoshop, and we'll To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

There’s lots to like in our new Workspace Image Galleries: stunning full bleed feature images, no-fuss emails you can personalise and style, redesigned login windows, image favouriting and updated slideshows. Read on for details... Auto-generated Emails: Your image gallery titles and passwords, and your company name and social media links, are all included in auto-generated client emails that you can personalise and style. Simple, clean and best of all, no fuss. New login window: Semi-private galleries are just that. Unless people have the password, all they can see is your chosen feature To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Q Boxes are perfect table-top showstoppers and a great way to present a selection of photographs. This 14x10 matted Q Box is filled with the most darling engagement photographs of Megan and Dave, taken in Wellington, New Zealand. Captured by the team at Patina Photography, that gorgeous 5'oclock light is in full force - and I like what I see! The Q Box is striking in metallic Baby Blue Buckram. Q Boxes include a ribbon so you can easily remove the matted prints. It's hard to put into words the privilege to photograph an engagement; Megan and Dave are two of the most softly spoken To View More >>

This entry was posted in by Melissa Dangerfield | Leave a Comment