“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

Digital galleries are a great way to share your photography, there’s no denying that. But after the party they’re out of sight, out of mind. That’s why offering printed products isn’t just a nice extra — it’s a powerful way to stay present in your clients’ lives. Framed prints, canvases, albums and keepsake boxes turn fleeting memories into something tangible, emotional, and enduring — and keep your brand front and centre. Scroll down for our special offer! Need more convincing? Here’s a few reasons why you should be selling products: ✔ They To View More >>

Previous |  Contents | Download the eBook Oh, you wanted answers?! If you came here looking for answers I’m sorry. But I don’t feel too bad about it! You could sign up to Tony Robbins, for example — spend thousands on him — and he wouldn’t give you answers either. What he would do is entertain you, energise you, inspire you, drop a lot of insights on you — then get you to work out your own answers and write them down in a book! So, yeah — I’m sorry if I haven’t given you answers. What I do hope I’ve done is suggest where you To View More >>

Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

If you’re a photographer wanting to make a living from your work, you have two big jobs todo — shoot pictures and sell them! Referrals and person-to-person contact are important ways to get your work in front of people, but we live in an online world, which means getting traffic to your website is too. That’s why, whether you’re selling wedding photography, school photography, portraiture, fine art or decor, you need to know about SEO. It’s a crucial aspect of  online marketing  and  website management  designed to help you get found online.   To View More >>

I'm going to be a bit pushy here. Our series on selling albums talks about:  — setting expectations — making it clear you sell them, and why! — making it easy for your clients to buy — not coming across as "pushy or sales-y" etc. I think that's good, sensible stuff — I helped write them, so there's that! — but let's face it, they lack something: ambition. Sales-ambitious or sales-shy? Portrait and wedding photographers come in all shapes and sizes, attitudes and ambitions, but one of the most important things that define them is surely their attitude to To View More >>

Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your offers. To View More >>

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of course To View More >>

"Micro-Weddings/Elopements/Minimony(s)." Whatever you like to call them, it appears smaller weddings are here to stay — at least for the foreseeable future.  How things used to be Many wedding photography businesses have been built on the premise that a wedding shoot lasts all day, that there will be "getting-ready" shots needed of at least one half of the couple, that after the ceremony there'll be family photos and a celebration to cover, and that in many cases a second photographer will be needed to fully capture the day’s events. Many photographers have built a career based To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde  In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We spoke to Liam Vandenberk, a commercial and landscape photographer and videographer who’s using his work for what he says is most important in life — “happiness”. Liam is based in Tauranga and currently living on the coast of Papamoa. Liam says he left school with no interest in anything but gaming, To View More >>