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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you To View More >>

This entry was posted in Marketing, by Megan DiPiero | Leave a Comment

There's no substitute for display samples that your customers can touch and feel, but you can give your clients a wider "trade show experience" in your marketing materials and website with our new stock image downloads. They're free to use anywhere you're selling. Download our PSD layouts, add your own imagery to our layout shots, and you'll have a virtual product complete with your own photography! Maybe you can even help your clients envisage their purchase by using images from their own shoot. It's quick and easy in Photoshop, and we'll To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Last weekend we had the pleasure of sending Michelle along as a Queensberry representative to Kate Robinson's 'Planted With Light' photography workshop and seminar. We had a taster range of albums, books and lab products on display and Michelle happily chatted with the attendees throughout the day. Kate's workshop was meticulously planned and delivered. At the start, Kate said that she would be open and sharing with her business and photography knowledge.  She was true to her word! Topics covered included marketing, planning, preparing and managing a wedding shoot, paperwork and administration, To View More >>

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I've been following the latest hate war against David Jay and PASS with interest. Here's the post that started it all, and here's what it's all about. I like my commercial messages straight, so I wish David didn't come on to you like a TV evangelist, but that aside, he's not wrong about everything. So because we hate hate speech of every kind I thought I'd explain what he's right about before I get into where we part company... David is promoting what he calls Shoot & Share, which in practice means a photographer shoots an event and hosts the images on David's service, PASS, where the customers To View More >>

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Want your album featured on our Facebook page or blog? Thanks to the PJ team, you can now send us ‘My Album's Hot’ submissions for Pressbooks, Overlay Matted and Flushmount albums (previously only available for Duo and Classic Matted albums). Just tick the box in the PJ album setup screen and your album (or book) will be submitted when you send your order. We aim to choose an album a day for our Facebook page, and one a week to feature on the blog. If your album is chosen, you get free publicity and cross-promotion with Queensberry. It’s a nice marketing opportunity and it only takes the To View More >>

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