Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

We very rarely share the positive reviews we receive from our clients but the other day we received a pretty special one from one of our new Print Shop users, Damien Lovegrove. He's a "go for it" guy who'd launched his store within a week of deciding to use Print Shop, and within days of that made his first large format canvas sale. We're sharing his review for two reasons: It offers great advice for anyone starting out — why he chose the platform, and the challenges he faced when setting it up. If you're already using Print Shop we'd love your thoughts over on the insider about what features To View More >>

There are lots of ways to make money as a landscape, travel, adventure, wildlife or fine art photographer. Shooting for a publication, for example, or selling through galleries or other commercial spaces such as tourist stops or cafes. Or working with clients to produce product or marketing images. Or décor for commercial or hospitality spaces. But over the course of your career you'll likely build a library of images that are yours to sell over and over again — if you could only work out how, without turning yourself into a shopkeeper! More opportunities today Today we're free to To View More >>

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>