We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

"When you love something so much it's easy to become completely consumed by it." Tammie Pittwood was always the one with the camera at school. She had a thing for capturing moments, and from early on a passion for photography. But was equally as good at painting and decided to take a Fine Arts degree. She loved it but after graduating realised it wasn't for her. She loved the creative process of painting, and still misses it sometimes, but as a career it didn't inspire her as much.  Throughout university she photographed a few weddings for her friends, and so began her natural progression To View More >>

I just finished a book that pinged all my Queensberry values. Gutenberg’s Apprentice is a novel by Alix Christie that brings to life the inspiration, invention and sheer hard work over several years that went into the Gutenberg Bible. Published in 1454-5, it was the first major book to be printed using moveable type. Until then books were copied by hand — by scribes — and therefore scarce, hugely expensive and prone to error. I love the way Alix Christie has given credit not just to the inventor, but also to his foreman Peter Schöffer, his business partner Johannes To View More >>

I had to laugh at Ikea’s new advert for the “bookbook". Check it out - love or hate Ikea, it's pretty clever. And besides having a laugh at Apple, it makes a very good point about real books. I love my iPhone and catching up with my friends on Facebook. The internet and the ways we connect with it are wonderful things. They've changed the world, changed how we do business, and brought us all a little closer. It's great to see beautiful images online too, but… it has a whole different meaning for me when I see them printed or I'm holding a book in my hand. There is something To View More >>

Apparently it takes 3.5 seconds for a person to to assess another person when they first meet face to face. We've all done it and in some cases I still remember those 3.5 seconds. The love at first sight affect. :) But what if those first few seconds aren't face to face, but face to website? Couples (ie Brides) can be ruthlessly efficient when it comes to their wedding plans, which is why we all need a love-at-first-sight site that's up to handling a bride in full hunting mode. I've watched my wife in action. She will allow a site 3.5 seconds to grab her attention before she moves on. And I am To View More >>