Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website. Think of Pinterest as a visual search engine Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is optimised, To View More >>

Previous |  Contents | Download the eBook Oh, you wanted answers?! If you came here looking for answers I’m sorry. But I don’t feel too bad about it! You could sign up to Tony Robbins, for example — spend thousands on him — and he wouldn’t give you answers either. What he would do is entertain you, energise you, inspire you, drop a lot of insights on you — then get you to work out your own answers and write them down in a book! So, yeah — I’m sorry if I haven’t given you answers. What I do hope I’ve done is suggest where you To View More >>

Well, 2020 is nearly over, and most of us won't miss it! It hasn't been as bad for us Kiwis as many of us probably feared — but I'm sure it's been worse than expected for many of you. But it’s time as every year to express our gratitude to the people who make it happen. Thank you first to our clients. Your support, friendship and patience are very much appreciated. We're painfully aware that the end of the year has been made difficult by supply chain and courier issues that will have impacted some of you. We're very grateful that you choose to make us part of your own and your To View More >>

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of course To View More >>

Well, another year is over — our 50th! — and it’s time to express our gratitude, as always, to the people who make it happen. Thank you first to our clients. Your support, friendship and sometimes patience are very much appreciated. We're honoured that you choose to make us part of your own and your clients' stories. Thank you to our regulars, and to the people who joined us for the first time this year. Thank you also if you’ve just rejoined us. It’s great to have you back. And thank you to our amazing staff! Everything we produce is handmade. Work doubles, trebles To View More >>

We absolutely love the embossing on this album — as simple contemporary font, with silver foil to really make it stand out. It just goes to show that you and your clients can have the album you really want with our vast array of personalisation options.  Affection embossing (pictured above) will shortly be available to order in Workspace.  "Keri and Ben celebrated their wedding in the fabulous surrounds of the Bodleian Library in Oxford. Although our Bride is from America, this historic university city is where Keri met the love of her life, and which she now calls home. "The couple To View More >>

This week's album is Evagoras Mandrides Photography of the UK. This is a traditional Greek wedding, something Evagoras is very familiar with. His clients often take part in the standard, pre-wedding preparations at their homes, then have a Greek Orthodox church service followed by an evening full of dancing — and further traditions too many to list! According to 'Greek Wedding Traditions', it's traditional for family members to tie a red scarf, as a blessing, around the bride and groom's waists. "When the bride is dressed and ready, her parents, grandparents and other To View More >>

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Ant Green  about what makes a New Zealand summer, and our unique festive season, so special. Do you have a favourite or secret go-to spot in NZ? What a tricky question! I love exploring new places. However, there is this one place that is quite out of the way, that you could potentially call secret. My friends probably To View More >>

Typography plays an important role in the overall look of websites, so it's no surprise that one of the common things people want to do in Workspace is change fonts. Workspace offers a range that you can select from in the text widgets (as in the graphic) but what if you want something completely different? This tutorial will explain what to do. Warning! This will get a bit geeky, so if you're not comfortable coding CSS and HTML, contact us and for a small charge we can arrange to do the work for you. Otherwise get someone else with the necessary experience, as we To View More >>

Don't you love the ENTER PROMO CODE box when you're shopping online? Everyone loves a bargain! Workspace coupons allow you to offer discounts in your shopping cart … but why give money away? A few suggestions to think about: – Offer free shipping or a discount if clients spend over a certain amount.  – Throw in something extra. Something that doesn't cost you much time or money, that adds value to their experience without reducing yours! - Offer package deals — maybe digital files with their studio box, or a set of canvases from their To View More >>