In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

Any serious professional will tell you that photography isn’t an easy way to make a living, and it probably won't make you rich. Even Annie Leibovitz filed for bankruptcy. Here is a piece of our story on the journey to where we are today. By Koby & Terilyn Brown. Early in 2010 Koby and I had a serious talk about the direction of Archetype Studio. Key to that discussion was figuring out what lifestyle we wanted to live. For us, photography is about passion. The need to craft memories into something emotionally tangible. It’s about freedom to go where the wind blows, and live To View More >>

As told to Cate Scaglione - Life As Fine Art Thanks to the digital revolution our culture is by far the most photographed generation in history. Without planning or purpose, people now take pictures simply to share them on a global scale. Sociologists are enjoying a field day over the reasons why, but certainly with Facebook, Instagram, Twitter, Tumblr we have so many ways to broadcast intimate moments with family, friends, pets and our last meal. Which means professional photography is becoming less relevant and less profitable, right? Or is it? The anti-selfie When a client hires a highly To View More >>

We’re truly grateful to the hundreds of photographers from around the world who took part in our Bragging Rights promotion. Here, in no particular order, are the people whose work we chose to celebrate the love and laughter, vibrant cultures, dramatic environments and compelling stories we see every day in the books and albums we make... Newborn photographer Amy Cope is based in Auckland, New Zealand. Amy had two gorgeous shoots for us - one of little 10 day old Clara (above) with gorgeous mint and cream coloured accessories in her shoot. And 18 day old baby Ella who has a sprinkling To View More >>

I was working with a client last evening sorting out their album design, and yet again marveling at PJ Remix. We were looking at what we might do with their design to take it away from the ordinary. The expression Pimp My Album came to mind ... and things went crazy! There were tassels, dice, bling, and all sorts of flame shaped graphics ... quickly recognised as possibly on the absurd side of album creativity. It did get me thinking how I might accessorise my beautiful classic album. I thought I would start a list! The obvious beginning is a case ... there are two available (three if you include To View More >>