Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files.

But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t.

Authentic sales are about connection, not persuasion.

About guiding, not guilting.

Here’s what that might look in practice:

Not: “You need this album or you’ll regret it.”
Instead: “Most of my couples say they’re so glad to have something tangible from the day. Can I show you how that might look for you?”

Not: Complicated pricing bundles designed to push people toward your most expensive option.
Instead: Being clear and upfront about value — “Here’s what you’re getting, what your options are and why it matters.”

Not: Using fake deadlines or scarcity to pressure a decision.
Instead: Helpful structure — “If we get your design finalised this month, we can have it ready in time for [x].”

You’re not just “closing a sale", you’re offering people the chance to preserve their memories in a meaningful, lasting way.

That’s not deceptive, that’s service.

It's not taking from them, it's giving them something they’ll treasure for decades.

And when you speak from that place of purpose, your clients will feel it.

Here's another way of saying it. Accept that in this moment you're a salesperson. After all, you chose to go into business! — but! Believe in what you're offering. See it from their point of view. Be yourself. Use your own words — it's fine if you didn't like mine 😄.

Alexandria x