Your clients were eager to get their album, maybe they even pre-paid for it, but after the wedding you don't hear from them. Maybe they don't reply to your calls. What can you do? Here are some suggestions to keep things moving along!

Don't be surprised
After the big day, real life sets in. No wonder you slip down the to-do list. There's work to catch up on, and everything else they've put on hold, maybe for weeks. Make sure they know you understand.

Set deadlines
People need structure, so give them a timeline before the big day. For example, their images will be online by Day X. On Day Y you'll meet to work on the album plan, maybe through a screenshare. They'll confirm the design by Day Z, so you can order the album. That little nudge will set expectations and put you in their Reminders!

Tell them what you need from them
To create their album you'll need them to do two things — choose the photos to go in it and think about the album design. Make sure they know when you need that, maybe in time for that album design catch-up on Day Y. 

Make it easy
They're busy people. Album Design Day arrives — and chances are they haven't done their bit. So do it for them! Choose the photos, and pre-design the album. They'll be grateful you did it and impressed by your professionalism. Their own suggestions will make it even better — and it's a chance for an up-sell. You've reduced decision fatigue and kept the momentum going.

Use price signals
Maybe offer a discount or a freebie if they keep to the schedule.

Build in an upfront commitment
If you build into your package a credit towards their album, or other products — paid with the rest of your fee — they'll have an extra incentive to act.

Be proactive, not pushy
Setting expectations like this means there's no need to be pushy! Send friendly, gentle reminders. Don’t wait for them to come to you — show them you're there to guide them through it.

We’d love to hear from you! What’s your current process for following up after gallery delivery and do you have any tips you’d like to share that gets your albums confirmed?

Alexandria