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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

This entry was posted in , Marketing by Alexandria Baugh | Leave a Comment

We believe successful wedding and portrait photographers need to love two things — taking photos and making sales! So we love to see our clients running promotions, and we like to help with them if we can. You can run successful promos for any number of reasons, for example a  Winter Sale, an offer to past clients or to book new ones. Or to promote a good cause, your new products, or your new website. The point is they're YOUR promotions. We're just here to help if we can, generally with 15% additional discount on all Queensberry To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Blogging for your photography business can seem like a tricky and time-consuming task, but there are important benefits. Here are just some ways blogging can help your business grow.  01. Help people get to know you Your blog is a chance for clients to get to know you and your personality in a conversational and casual way. Talk about the things you love. That may be strictly personal, like how much you love travel (although everyone seems to say that!). If you shoot weddings maybe it's how you love hearing how couples met, and what they love about To View More >>

This entry was posted in Marketing, by Victoria Hollings | Leave a Comment

Albums are a blank canvas on which to express your personal style and taste, and we love seeing the variety that comes through the Bindery. This week's album caught our attention with its brightly coloured graffiti backgrounds and interesting design. When we asked Daniel if we could feature it, he shared with us the humorous, heartwarming story of how the couple first met – as told by them, from both sides. Talk about a meet-cute! It reminded us of something important — "It's not about the album, it's about the photography." … But dig deeper and it's To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Following the opening of The Papatuanuku Series we spoke to Tessa Williams from Moemoea Collective about the idea behind the work, and the launch itself. "Man, it really was just the most incredible evening! The atmosphere was on fire, with everyone who attended blown away, not only by the photos but the launch itself. I knew that the majority of the 150 who attended had never had the pleasure of going to an art launch, so I did everything I could to ensure they had the same experience as a regular gallery-goer, in the hopes to start them on their own art journey." "Young working families To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment