“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   Cole Holyoake is a Wellington based digital illustrator. He's also creatively involved in two tech start-ups and he's "deeply inspired" by influential figures around him.    Cole says his schedule can be chaotic and random — eight hours with a drawing tablet; or a mix of 3D modelling To View More >>

Your blog  is a great way to share your work and connect with potential new clients. It's a tool for drawing people in from Facebook and other social media sites, for keeping your site fresh, interesting and ever-changing, and for keeping your image galleries and work in front of people. Share your ideas and interests too!  It’s a great way make your website feel more personal. If people can get an idea of the type of person you are, they are more likely to feel comfortable and trust you. Storyboard created in Workspace, images by Cam Grove Photography. Storyboard To View More >>

Don't you love the ENTER PROMO CODE box when you're shopping online? Everyone loves a bargain! Workspace coupons allow you to offer discounts in your shopping cart … but why give money away? A few suggestions to think about: – Offer free shipping or a discount if clients spend over a certain amount.  – Throw in something extra. Something that doesn't cost you much time or money, that adds value to their experience without reducing yours! - Offer package deals — maybe digital files with their studio box, or a set of canvases from their To View More >>

Written by: Clare Breheny When someone asks me what I do for a living and I tell them I’m a boudoir photographer, the usual response is, ‘Oh, women getting pictures for their husbands,’ or ‘Oh, like a bride giving it as a gift on a wedding day’. Every time I shake my head, and explain that’s it’s WAY more than that… but how do you say modestly that the time you spend with them might actually change how they live their lives? Whilst working with a bride embarking on her wedding day is very rewarding, some of my favourite clients have come to To View More >>

When was the last time you opened one of these? Ours go straight in the recycling. What happens when you (or your customers) decide you're over Facebook, or stop clicking on Google Adwords? In this video Gary Vaynerchuk asks a bunch of event marketers how many of them said five years ago that they'd never have a Facebook account … but now they do. He says we need to ask ourselves where our customers will be hanging out in two years time. Hey, you could be on Snapchat or Vine! There's no point fishing in the wrong spot, and those fish are schooling all over the place. Partly because marketers To View More >>