“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s To View More >>

We’re thrilled to announce updates to our online galleries to suit both school AND wedding/portrait photography. Are you a full-time wedding and portrait photographer who shoots a few school or day care sessions? Or maybe you’re the opposite? You focus on school sessions but shoot weddings on the side? Either way, until now you couldn’t do both in one Workspace account — and that didn’t suit everyone!  Well, that’s changing. If you have a Pro account, just go to your Workspace Image Galleries, click on New Gallery, and you’ll have three choices To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

Today’s the day! We’re ready to launch Workspace’s new Print Shop feature.  Conscious of the struggles that photographers and artists face — including our own customers — It’s been a dream of ours for a long time now to build an eCommerce solution for creatives who want to sell their work as decor and works of art online. Sure, there are plenty of eCommerce solutions out there, but while they’re good, as far as they go, they don’t fix specific problems that many photographers and artists face… Do these sound familiar? • Big To View More >>