We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products! But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your offers. To View More >>

We’ve been thinking a lot about how we can help our community get through everything going on in the world right now. So how can we help you navigate the storm?  We’re asking you for input because we don’t know how things are for you personally. Yes we have our own ideas, but please send us an email so we can talk about yours.  For now, please scroll down for details of a  shared promotion  offer,  plus a  discount on Workspace plans  to get you into Print Shop at bargain rates. We’re not giants of the industry To View More >>

START 2019 LOOKING GOOD WITH OUR BEST DEALS OF THE YEAR UPDATE: We've extended these offers until 31 January so our new friends from SWPP, PPA, IWPOTY and elsewhere don't miss out. We're back!! But January can be s-l-o-w, and we hate twiddling our thumbs, which is why we offer Early Birds our best deals of the year. Don’t miss out! Both these offers end Monday 21st Jan 2019. Our normal conditions apply. SAMPLE ALBUMS AND BOXES Products like albums and wall art put more cash in your back pocket. They’re an expression of your professional pride as well … and they're great To View More >>

What’s the most important part of an album? Your photography and how it’s presented!  That’s why for a while now our primary focus has been on pages … more page types … more and better printing options … album design and proofing tools. But right now we're focused on covers! — giving you and your clients more cover materials to choose from, and even more ways to customise. Last week we announced 22 new cover materials … but that’s only half the story! Now you can take your albums to the next level with our compelling new range To View More >>

A printed portfolio of your work is a great way to attract new clients, land jobs and leave a lasting impression. And you can take it with you — never show up to a meeting empty-handed again! A high-quality, well-edited portfolio signifies the value of your work and helps you stand out from the crowd. These examples illustrate the variety of photographers we create these for, and the different types of books we make for them. Click the '+' buttons for lip-smacking close-ups. Lola Photography's Exhibition 10x10 Q Book Medium with offset Tintoretto printing. To View More >>

Some Workspace users have more than one account (separate brands for their wedding and portrait businesses, for example). Some busy studios have several people working in the same Workspace account (photographers, designers, sales people, for example). And some users do work for the owners of multiple Workspace accounts (album designers, editors, site managers, for example). In all those scenarios the Workspace Accounts and Users function makes life very easy. Save 40% on your annual Workspace subscription. Just quote WS40 when subscribing or updating. To View More >>

I'm often told that brides do all their research online and communicate with photographers only by email. And that it's normal to book a photographer based on such minimal interaction: "Stephen it's no use. They just want a price. It's all about the deal, so I just give them one and hope." I don't believe it. Or at least, I don't believe it's the only possibility. I wasn't going to start these posts this way, but maybe a simple response to this challenge is useful, something you can use immediately. Anyway, here's how I would reply. Rewrite it in your own words of course, but I hope it helps engage To View More >>

"Previously we were offering albums we knew our competitors were also offering, but we’ve realised we can use the album to separate us from our competitors." That quote from Nigel's interview with the Youngrens reflects Queensberry's key message to photographers and it got me thinking... A while ago I posted about album companies in trouble – and not hitching your own wagon to dying stars. Today I'm suggesting you be wary of the latest and greatest too ;) In the US and UK markets of 2000, Queensberry albums were revolutionary because we hand-made every album to order. That meant photographers, To View More >>