Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s To View More >>

This week's 'Album of the Week' goes to Ian and Emma from Ian Scott Photography. "We had the pleasure of meeting with Sarah and Ben several times before the wedding day," Emma says. "First at their pre-wedding shoot, then at the studio for newborn photographs of their baby daughter. They were so chilled out we knew we would have a great day capturing their wedding."  The album is a 14x10 Fine Art Flushmount with a Sahara Faux Leather cover. "Their  wedding venue, Offley Place, is a beautiful country house hotel in Great Offley.  A To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

Saying Yes to opportunities As a photographer, Rachael Waring likes to collaborate with people who aren’t scared to be themselves. A big part of her work is staying present and supporting those around her with love. By savouring the day-to-day and saying "yes" to opportunity she  has met and photographed Warren Buffett, Serena Williams, Amy Adams, Deepak Chopra, Diane von Furstenberg, David Beckham, Will I Am, Gordon Ramsay and Tom Hanks to name a few. This lovely 14x10 vertical Q-Book Medium with satin pages by Rachael is our Album of the Week. Album: To View More >>

Mention honeymoons and most people would think of relaxing — beach-side maybe, sun, sand and a whole lot of love. But adventurous newlyweds Ashley Davenport and his wife Helen had something different in mind. A trip to Nepal and a trek to Mount Everest Base Camp. When we wrote to Ashley after spotting their album he told us he and Helen aren’t exactly beach people. "I don’t like sand in my trunks," he said. "What can I say? I am easily bored." Even after running two marathons the week before, climbing to Base Camp was the hardest thing To View More >>