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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Have you thought about running your own workshop? So many photographers do. It’s a great way to pass on your knowledge, build your reputation, and make a bit of money while you’re at it! But where to start? Julz Glover’s “The Workshop” is about the use of online imagery to get clients’ attention and turn them into paying customers. She focuses on food photography in particular, and on Instagram as a promotional tool. She offers both one-on-one and group coaching, but her latest course is online, and accessible to people across the globe. We spoke to To View More >>

This entry was posted in Marketing, by Victoria Hollings | Leave a Comment

Our UK friends have lots of exciting learning events coming up. We wish we could be there - check 'em out! This summer Aspire Photography have a variety of different courses to suit all abilities, from Lighroom Essentials to polish those post-production and workflow skills, Inspire My Weddings for advanced wedding photographers, and Becoming a Lifestyle Commercial Photographer for those wanting to step into the world of commercial photography. Brett Harkness also has a bunch of exciting events coming up. On his two day Prague Documentary To View More >>

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It’s so refreshing to meet people who act as if the only thing coming between them and their dreams is a plan. Dmitry and Victoria Fedotov built a photography business serving some of the world’s wealthiest people by being clear about their goals and plans, by going the extra mile for their clients … and by shutting out the voices inside that say it can’t be done. Read on for the short story, or click here to listen to my conversation with Dimitry. Download Dmitry’s free Wedding Photography Guide. Dmitry and Vika met while they were studying power To View More >>

This entry was posted in , Marketing by Ian Baugh | Leave a Comment

What a difference two weeks make. Before the holidays the word of the day was over. Over Work. Over Shopping. Over Eating! Rested and restored the world looks a different place, and the word of the day is new. New Year. New Treasure Box. New Packaging. New Covers. New Books. New Pages. We’re welcoming 2015 with our most comprehensive product update in ages. And if you’re going to SWPP in London you'll be first to see them — Stephen and Sonya are looking forward to catching up. We'll have more about products and prices in just a few days, but meantime, what did we learn from To View More >>

This entry was posted in by Ian Baugh | Leave a Comment

I have a friend going back to work full time after working part time for six years to raise his kids. Some weeks ago he phoned me, incredibly disheartened after many job applications and many knock backs. No one wanted him. I encouraged him to stop treating each job interview as make or break, and to start playing. To apply for jobs he thought he couldn't get. At salary ranges he thought he couldn't justify. To mix it up, try something different each time and see what worked. The trick, I said, was to remember that his next interviewer would know nothing about his past interviews, and it wouldn't To View More >>

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