Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

Updated December 13. We think four words describe Studio Albums — simple, affordable, contemporary, speedy! They've generated a lot of excitement, and had us thinking hard, s o here’s what we mean by Studio Albums, and where we’re going with the range. Watch out for introductory offers, coming soon. Contemporary Don’t get us wrong, we love the grandeur of a large album — but there’s no denying the appeal of smaller sizes. With Studio Albums we’re embracing the trend with two new size, 9x9 and the gorgeous 12x9, our new favourite. To View More >>

Even with digital images and online galleries everywhere, the most impressive way to show off your work is with a printed portfolio. A printed book shows more than your photography skills. It expresses your design abilities, your taste in materials and your high standards as an artist. If you're thinking about creating your own portfolio, here are some ideas to get you started. David Edmonson (and fur friend) browses through his 15x12 album David Edmonson (and fur friend) browses through his 15x12 album They're not like wedding and portrait albums To View More >>

Saying Yes to opportunities As a photographer, Rachael Waring likes to collaborate with people who aren’t scared to be themselves. A big part of her work is staying present and supporting those around her with love. By savouring the day-to-day and saying "yes" to opportunity she  has met and photographed Warren Buffett, Serena Williams, Amy Adams, Deepak Chopra, Diane von Furstenberg, David Beckham, Will I Am, Gordon Ramsay and Tom Hanks to name a few. This lovely 14x10 vertical Q-Book Medium with satin pages by Rachael is our Album of the Week. Album: To View More >>