Click here to watch on Vimeo. In the second half of our conversation I talk to Kristie and Brett Harkness about: • dealing with high-end clients • word of mouth • the importance of tangible products • building a relationship with venues • maintaining your business in the the recession • avoiding being a "busy fool" • changing, adapting and diversifying, and • working together as a couple – the last but not the least ;) Oh, and Brett explains why their workshops and DVD aren't for beginners or the advanced, but those in between. Cheers, Ian To View More >>

Click here to watch on Vimeo. We first met Justine at WPPI in 2003, and she's been a good friend ever since. Last year she saw our new Musée there, and I'm pretty sure she really liked it! Given that so many people shake their head in disbelief at the idea of selling a product in this price range, I just had to ask her about its place in her business. She talks to me about how to succeed as a high end studio; where the business comes from; the importance of networks and word of mouth; her secret weapon (her Mom!); how she presents herself to clients; how she prices and sells Musée (what she To View More >>

Tupperware 'fan boys' are everywhere. Prodding the skeptical, hosting Tupperware parties, and enthusiastically trying to convince their peers of the benefits. Their argument: Once you try it, you'll understand. And most people do. The experience of using Tupperware's product is usually enough to quickly switch a sceptic's loyalties, and soon enough they'll be passionately promoting the product themselves. That's (loosely) Tupperware's business model, and you can see how it would have a snowball effect. They've built a brand around positive customer experience and word of mouth marketing.  As To View More >>