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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients. The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional. Here are a few simple ways to make product sales feel natural and genuine: 1. Show, Don’t Just Tell Always have stunning samples on hand. Let clients To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We’re introducing one of the biggest changes to our book and album line-up in years. Today’s email is to tell you all about it. Our next will be to celebrate with two special offers! For years we’ve offered “free” services with all our albums — free colour correction, free album design, free personal titles, cover motifs and so on. Then, last year, we began experimenting with “unbundling” those services. In other words setting prices for “just the album”, with extra charges for the services if you wanted them. That’s proved so popular To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

A printed portfolio of your work is a great way to attract new clients, land jobs and leave a lasting impression. And you can take it with you — never show up to a meeting empty-handed again! A high-quality, well-edited portfolio signifies the value of your work and helps you stand out from the crowd. These examples illustrate the variety of photographers we create these for, and the different types of books we make for them. Click the '+' buttons for lip-smacking close-ups. Lola Photography's Exhibition 10x10 Q Book Medium with offset Tintoretto printing. To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Following on from  'Tribe', an exhibition by Tania Niwa (sponsored by Queensberry) in 2017, this album was made for a family who had suffered a tragedy. Tania and Mary Raukawa Newton share how these photographs connect families and cultures. "These fine art images are from a family portrait commission I have been working on," Tania says. "They feature in a custom-made leather album for widower Mary Raukawa Newton and her little boy Leighton. "Mary lost her fiancé Alekh when Leighton was a few weeks old. Her fiancé was of To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment