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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Personally, I've had nothing to do with school photographers since I lined up for my own class photos, but I do pay attention to what Queensberry's clients do, and they're an important subset of our customer base. I think there's a lot to learn from them because they're serious about business and big on "systems". They need to be, given that a school gig might involve dozens of classes, each with thirty-odd kids, most of them with parents — potential customers — whom they've never met. Imagine if the way it worked was that they all emailed, To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook These are conversation starters, not a test. There’s more than one “right answer”. 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? How does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many commissions — weddings, portrait sittings etc — do you need, and how much does To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

If you're a regular user you’ll have noticed big changes to Workspace over the last few weeks. We introduced a stack of functional changes, especially to the album set-up and client website pages, but also... 1. We've improved the navigation, so the important stuff is easier to find. We're hoping the BUY and SELL tabs help direct you to the most important functions in Workspace for many people — ordering from Queensberry, and setting up a shopping cart to make your own sales. Alongside are direct links to your image galleries, your book and album designs, and your website, To View More >>

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Have you noticed our finely polished "tech tips" get less Likes than the other posts? :( So I thought I'd just remind you that us tech support staff are real people too. I went to our nation's capital over the weekend as a bit of a family outing. I didn't go to look at parliament buildings. Boring, in fact I didn't even see them in the distance. I went to the Weta Cave, where Weta Workshop is based and where they made the props for Peter Jackson's Lord of the Rings, Hobbit etc. I have to be honest, I nearly had a nerdgasm. Not only because of the artistic ability of the teams who do this work To View More >>

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Ian spotted a post by New Zealand photographer Isaac de Reus of Perspectives Photography on DWF recently. It was in reply to a thread discussing whether giving your work away free for referrals was good business practice. Isaac shared this great example of how he's leveraged something he can do in return for good quality referrals. The type everyone wants. High-end. It also shows the value of keeping your finger on the wider wedding market's pulse. Thanks for sharing, Isaac - Nigel A month or so ago we approached a very high-end, exclusive venue that only recently started booking and advertising To View More >>

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