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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Digital galleries are a great way to share your photography, there’s no denying that. But after the party they’re out of sight, out of mind. That’s why offering printed products isn’t just a nice extra — it’s a powerful way to stay present in your clients’ lives. Framed prints, canvases, albums and keepsake boxes turn fleeting memories into something tangible, emotional, and enduring — and keep your brand front and centre. Scroll down for our special offer! Need more convincing? Here’s a few reasons why you should be selling products: ✔ They To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We’ve been thinking a lot about how we can help our community get through everything going on in the world right now. So how can we help you navigate the storm?  We’re asking you for input because we don’t know how things are for you personally. Yes we have our own ideas, but please send us an email so we can talk about yours.  For now, please scroll down for details of a  shared promotion  offer,  plus a  discount on Workspace plans  to get you into Print Shop at bargain rates. We’re not giants of the industry To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Pagemount vs Overlay We offer a few types of matted album — Overlay Matted, Duo and Musée —and one of the important differences between them is whether the prints are mounted Overlay or Pagemount style. So what's the difference? Overlay: Industry-wide, almost all matted albums are overlay mounted, so overlays may not be new to you. Details may vary from manufacturer to manufacturer, but the photographs are attached behind the mat, which covers and conceals the edge of the prints. You can see this clearly in the first photograph. To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

What a difference two weeks make. Before the holidays the word of the day was over. Over Work. Over Shopping. Over Eating! Rested and restored the world looks a different place, and the word of the day is new. New Year. New Treasure Box. New Packaging. New Covers. New Books. New Pages. We’re welcoming 2015 with our most comprehensive product update in ages. And if you’re going to SWPP in London you'll be first to see them — Stephen and Sonya are looking forward to catching up. We'll have more about products and prices in just a few days, but meantime, what did we learn from To View More >>

This entry was posted in by Ian Baugh | Leave a Comment