We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

Happy New Year! The trade show season will be pretty much be on top of us once we get back from our annual close-down, so here's where we'll be and when.  SWPP: 16-18 January 2009 WPPI: 16-18 February 2009 Focus: 22-25 February 2009 We'd love to catch up with you so if you are attending any of these shows, swing by and say hi. Our staff will be on hand at each show with our newest products including the new format 20x16 and 18x10 album formats, as well as samples of our new Micro Leathers, Silks, and Micro Suede cover materials. Hope to see you there. Best wishes from the Queensberry Sales To View More >>

Are you proud of your work? What's it worth? Where do you sit in the marketplace? Cheap and cheerful? In the pack? At the top? If you're not happy with where you are, what are you doing each day to change that? I believe it's very hard to achieve our goals if we don't have our heads and hearts straight, and at Queensberry we have fierce internal debates about two questions that directly affect what we do each day. The first is about our relationship with you, the photographer. You're our customer, right? Our job is to package your images, enhance their perceived value and create new sales opportunities To View More >>

DHL recently announced that they are discontinuing their US domestic service (U.S Express) to focus on their more profitable international services. However this change won’t affect our service to you. That’s because the only services affected are DHL shipments being sent from one US location to another. We ship all our international orders direct from our bindery in New Zealand and DHL have assured us that this change won’t affect you or us in any way. We’re working hard to get as many orders as we can dispatched before our December close-down. Rest assured that our expected delivery To View More >>