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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We're selling more smaller albums these days, but we're stoked to see people still opting for the big books! Our 18x10 albums allow for lots of images, and high impact story-telling with their radical panoramic pages. And they translate perfectly into copy albums for parents and loved ones too. (If you've included lots of small images we recommend 10in copies for albums of this size.) This 18x10 is by husband and wife team Neil and Katherine of Tandem Photography, Christchurch, New Zealand. Notice how Neil and Katherine have personalised To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Isn't technology great? A decade ago "photo books" were a wonder. I can create one-off books! Printed on both sides! Like a glossy magazine! We loved them too, and launched Q Books in 2010. But now photo books are … just a glossy magazine! Commodity products with prices to match. Mostly sold direct to consumers, meaning very little value in them for photographers… Something for people who get their photography on a flashdrive. Q Books still look great, as beautifully printed and bound as our albums, but for a couple of years the trend has been To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Be bold, make a statement, choose a Panorama Flushmount. Just over a year ago we released our Panorama Flushmount albums. With pages creased at the spine, not cut.  Seamless, and perfect for bold and beautiful Imagery. But not only can you design stunning, uninterrupted panoramic layouts, you can add more pages as well. Simply select our medium- rather than heavy-weight option. Our new medium panoramic albums take up to 45 pages in total (90 sides) whereas with traditional heavy-weight pages the limit is 30 (60 sides).  Panorama albums have raced away to To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment