Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

There are lots of ways to make money as a landscape, travel, adventure, wildlife or fine art photographer. Shooting for a publication, for example, or selling through galleries or other commercial spaces such as tourist stops or cafes. Or working with clients to produce product or marketing images. Or décor for commercial or hospitality spaces. But over the course of your career you'll likely build a library of images that are yours to sell over and over again — if you could only work out how, without turning yourself into a shopkeeper! More opportunities today Today we're free to To View More >>

Heather is proud of our press books. Here she explains why… How 95% of the press/photobook market works First you buy a very expensive machine. Then you focus on how fast you can run it, how cheaply you can buy your paper, and how quickly you can bind and make covers. You print 4-colour. Above all else you focus on FEEDING THE MACHINE. You sell your product as cheaply as you can - and certainly not just to professional photographers. You don’t worry too much about colour because your customers don’t expect a lot, and probably think that a bad result is their own fault anyway. To View More >>

Last week was fantastic! Our free design and colour correction announcement generated more comments and support suite enquiries than anything else we've ever done. And it started a lot of conversations with people about how it would work in practice, and how they could use it to increase their sales. What's driving this free service is the change in our industry, with more photographers adopting the line that albums aren't worth the time and aggravation. That attitude isn't new, and we think it's always been nonsense, but the best way to challenge it is to eliminate the "time and aggravation", To View More >>

Today we're announcing free album design and free standard colour correction on all our professional albums - Flushmount, Overlay Matted, Classic Matted and Duo. Here's why... When we're discussing how we can improve our products and services, we ask ourselves three questions: Can we make it fun? Will it save you time? Will it make you money? This time we're aiming for all three :) Many of our customers pay us to colour correct their images. Many pay us to design their albums as well. Many more wish they could afford to do the same. ALL OF YOU are going to enjoy one of two things. A fresh chance To View More >>