Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

If you’re a photographer wanting to make a living from your work, you have two big jobs todo — shoot pictures and sell them! Referrals and person-to-person contact are important ways to get your work in front of people, but we live in an online world, which means getting traffic to your website is too. That’s why, whether you’re selling wedding photography, school photography, portraiture, fine art or decor, you need to know about SEO. It’s a crucial aspect of  online marketing  and  website management  designed to help you get found online.   To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, To View More >>

We've introduced lots of new cover options this year, from Coastal Linens, and Haze, the beautiful new Micro Leather shade, to our new embossing options. It's great to see them all progressing through the Bindery. Here we'd like to explain a little more about our new Designable Canvas covers, the options available and how to order them in Workspace. And scroll down for 20% off your Q Book orders — for a limited time! For now the new canvas covers are available for Q Books and Portrait Albums. In Q Books they replace the old To View More >>

Your blog  is a great way to share your work and connect with potential new clients. It's a tool for drawing people in from Facebook and other social media sites, for keeping your site fresh, interesting and ever-changing, and for keeping your image galleries and work in front of people. Share your ideas and interests too!  It’s a great way make your website feel more personal. If people can get an idea of the type of person you are, they are more likely to feel comfortable and trust you. Storyboard created in Workspace, images by Cam Grove Photography. Storyboard To View More >>