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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Hey! It’s Charlotte from the customer service team 😊 One of the most common questions I get is “how do I create custom embossings?” so I’ve put together a super simple Canva tutorial to help you out! Why Canva? Canva is an easy-to-use online design tool that makes design accessible to everyone —no need for complex software like Illustrator! With a library full of modern fonts and illustrations, your ability to create beautiful, custom embossing designs for your clients is endless. 1) Gather Inspiration Start by heading to Pinterest to collect inspiration for your To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook These are conversation starters, not a test. There’s more than one “right answer”. 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? How does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many commissions — weddings, portrait sittings etc — do you need, and how much does To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We're so grateful to our Workspace Print Shop early adopters. We've enjoyed helping you launch your Print Shops, and we love seeing your print, frame and canvas sales coming through! One thing you've told us is that you'd really like your customers to have a better visual experience when selecting their product options in the Print Shop shopping cart — which leads us to this update. The new Product Preview feature will show your customers the correct cropping of an image To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

The lead up to the holidays can be a very lucrative time for photographers, but it can also put pressure on getting product orders in on time, so your clients can have them for the holidays. One way to be very prepared is to bulk order Slip-in Mats and Studio Boxes. In Pearl or Carbon Buckram, these Boxes sell themselves. You can personalise them with your own logo on the lid. Branding products like this turns them into your silent salesmen when your clients take them home. Any unsold boxes or mats can carefully be tucked away for your next print reveal. If you’re printing To View More >>

This entry was posted in , by Victoria Hollings | Leave a Comment