Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

We’re very excited to announce that our online Client Galleries in Workspace have had a face lift, and boy do they look good!  We’ve released four new gallery styles, including a video option. Each can be further personalised to suit your taste and style by very easily changing fonts and other elements. Please do check them out and let us know what you think. Client Gallery Option 1: Simplicity  Simplicity is an upgrade of our current "Standard" gallery style. We've worked to refine the font selections and sizes to give this gallery a more modern feel. To View More >>

Flushmounts are our most popular albums, but we get two requests regularly — more pages and less confusion! So, amongst other things, we’re simplifying the range and adding new thin pages. Watch out for the release announcements, and the introductory offers. Here’s what we’ll be offering in Flushmount: — All album sizes (including new 9x9 and 12x9, which we expect to introduce in the New Year —they’re already a hit in Studio Albums). — All our cover and upgrade options. — Heavy, medium and thin pages (for up to 30, 45 and 60 pages). — Three To View More >>

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

It's quick and easy to order albums from Queensberry, through Workspace. It's a step-by-step process that guides you through each set of options as you personalise your album. Just as important, it helps you avoid "gotchas", where you have your mind set on something we can't do, like emboss Vanilla Bean Micro Leather or Linen. In fact, for that reason alone we recommend that you set up the album before you get involved in page design … and certainly before you offer your customer something we can't do! These gotchas (exceptions) can be frustrating, and we don't like them To View More >>

Online galleries are a great way to display your portfolio, but printed portfolios have way more impact . And here's something different again – a "portfolio album". Such an impressive calling card! This particular portfolio is a 10x10 Panorama Flushmount with Fine Art printing — a high-end choice. Panoramas are perfect for big, bold imagery. You can spread a single photograph across a double page spread for major impact — creased, not cut, at the spine.  Q-Books (medium and light) are affordable alternatives. Portrait Albums are To View More >>

We released our Studio Boxes last month and they've been a hit. Some studios are choosing to order the boxes and slip-in mats separately from the prints. That means they can hold the product in the studio, and their clients can walk away from the sales session with their purchase in hand. To accommodate this, you can now purchase Studio Boxes and/or Slip-in mats in bulk, in Workspace. Studio Boxes and Mats also come a little cheaper when ordered in bulk, with the discount automatically applied at check out. Studio Boxes: The minimum quantity To View More >>

We’ve just released the Queensberry Help Centre, a new resource where photographers can get answers 24/7 about things Queensberry and Workspace — everything from detailed product information to helpful video tutorials. Click here to check it out, or go to your Workspace Dashboard and click on Support. The Help Centre is a work in progress, and we’d love your feedback and suggestions for additional content. Over the next few weeks we’ll be reviewing all content for relevance, clarity and accuracy. For now the “other software” category remains in the To View More >>