Previous |  Contents | Next Download the eBook Competing on price is tough when what you’re selling is your time. Your business model is different Visa,MasterCard and Paypal make huge amounts by clipping a tiny percentage off every purchase we make. Lucky them. Microsoft and Adobe make a fortune by charging hundreds for something that costs them less than a dollar to produce. You’re not that lucky. You have to charge hundreds (or thousands) for something that nobody needs, and only a handful of people want. So … what do you do? How much? There are two questions To View More >>

Previous |  Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>

This sample album for Feather & Birch Photography (AUS) features a stunning venue and impressive photography.  Matt from Feather and Birch says, "Mudgee-based, I travel the globe to photograph the world's best weddings. But no matter how far I roam, there’s nowhere like home. This little gem is probably our favourite venue in New South Wales! A big white marquee set amongst the vineyards makes the perfect backdrop for some of Mudgee’s best weddings. "We spend a lot of our weekends out here but this album captures some of our favourites To View More >>

The strap-line on Lancashire (UK) photographer Ian MacMichael’s website is “Stories Without Words”, which says it all. He can’t imagine his life without photography, although it wasn't until 2007 that he “finally had the confidence” to turn professional. But after nine years he’s clear about what he wants to capture in his photography, and his advice to newcomers. His advice to the 16-18 year-old photography students he teaches for a few hours a week is simple. Be yourself and don’t copy. Shoot what you want in a way that excites and inspires To View More >>

Nothing beats a soulful beach wedding. They are intimate, natural and the choice of location is usually a place of special  significance. Holly and Noel’s wedding was exactly that. Their wedding day was full of natural beauty, and the Australian landscapes are just divine! The team from Luke Simon Photography caught it all on camera and what a beautiful job they have done. The Queensberry Design team designed this gorgeous 10x10 Flushmount Album. See it in all its glory below... A Translucent title page is the perfect start to any album. The little surfing village To View More >>