“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications To View More >>

I'm going to be a bit pushy here. Our series on selling albums talks about:  — setting expectations — making it clear you sell them, and why! — making it easy for your clients to buy — not coming across as "pushy or sales-y" etc. I think that's good, sensible stuff — I helped write them, so there's that! — but let's face it, they lack something: ambition. Sales-ambitious or sales-shy? Portrait and wedding photographers come in all shapes and sizes, attitudes and ambitions, but one of the most important things that define them is surely their attitude to To View More >>

We spoke to Dan Morris Photography, based in the UK, about his wedding photography practice, some memorable moments over his career, and why he offers albums to every client. I have been photographing weddings for around six years, though this is my second year full time. I started off as 'Uncle Bob' and took my camera along to a friend's wedding, with no intention of ever becoming a wedding photographer. I posted a few images on Facebook and then two couples asked if I'd be interested in capturing their special day.  How would you describe To View More >>

Our UK friends have lots of exciting learning events coming up. We wish we could be there - check 'em out! This summer Aspire Photography have a variety of different courses to suit all abilities, from Lighroom Essentials to polish those post-production and workflow skills, Inspire My Weddings for advanced wedding photographers, and Becoming a Lifestyle Commercial Photographer for those wanting to step into the world of commercial photography. Brett Harkness also has a bunch of exciting events coming up. On his two day Prague Documentary To View More >>

It’s so refreshing to meet people who act as if the only thing coming between them and their dreams is a plan. Dmitry and Victoria Fedotov built a photography business serving some of the world’s wealthiest people by being clear about their goals and plans, by going the extra mile for their clients … and by shutting out the voices inside that say it can’t be done. Read on for the short story, or click here to listen to my conversation with Dimitry. Download Dmitry’s free Wedding Photography Guide. Dmitry and Vika met while they were studying power To View More >>