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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Whether it’s Black Friday, Christmas gifts, or simply clients wanting to wrap up their projects before the holidays, the end of year is  great  for product sales, and a great time to drive new business.  It can also be a time of frantic emails, tight deadlines and a few too many late nights. But it doesn’t need to be! The secret to a smoother, more successful holiday season is to START NOW. Here are five things you can do  right now  to save on hours and stress later. 1. Order your samples early Decide what products you're going to offer and order samples, so To View More >>

This entry was posted in Marketing by Alexandria Baugh

We get it — in the age of social media, digital files feel like the norm. Especially in the wedding world, they’re generally expected. Couples want to share their big day right away, and portrait clients love the idea of having “all the photos.” But if we stop there, we’re not just shortchanging ourselves — we’re shortchanging them. Here’s why: Digital is fleeting. Print is forever. Digital images are shared for a moment and then forgotten, buried in a sea of phone photos and cloud storage. Prints become treasures. Albums become stories passed on. To View More >>

This entry was posted in Marketing by Alexandria Baugh

Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients. The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional. Here are a few simple ways to make product sales feel natural and genuine: 1. Show, Don’t Just Tell Always have stunning samples on hand. Let clients To View More >>

This entry was posted in Marketing by Alexandria Baugh

If you’re a photographer wanting to make a living from your work, you have two big jobs todo — shoot pictures and sell them! Referrals and person-to-person contact are important ways to get your work in front of people, but we live in an online world, which means getting traffic to your website is too. That’s why, whether you’re selling wedding photography, school photography, portraiture, fine art or decor, you need to know about SEO. It’s a crucial aspect of  online marketing  and  website management  designed to help you get found online.   To View More >>

This entry was posted in Marketing by Alexandria Baugh

As everyone knows, Covid has been very disruptive for business — from product availability to courier services to prices — and it’s starting to feel like the “new normal”. So we’re starting the year with an updated cover material range, and a new strategy to move this forward in the future. We’re excited about it, but we also know that any change can raise questions, which we’ve tried to answer in advance here. We’d love your feedback! Please take a few minutes to read the following, but if you just want to see the updates follow To View More >>

This entry was posted in Product Updates by Alexandria Baugh

15% off Matted Print Boxes for the month of September! To celebrate our  new Studio Box paper and print options, this month  all  fully assembled Matted Print Boxes are 15% off using the code STANDOUT2020. Our Matted Print Boxes are designed to be different. As well as our range of print options, you have over 40 cover materials to choose from. It's simple to customise the mats with our easy to use software, to suit each photograph and create unique designs. We'll deliver to your studio for free, or direct to your clients with our free drop-shipping service! Those are To View More >>

This entry was posted in , by Alexandria Baugh

We’ve been thinking a lot about how we can help our community get through everything going on in the world right now. So how can we help you navigate the storm?  We’re asking you for input because we don’t know how things are for you personally. Yes we have our own ideas, but please send us an email so we can talk about yours.  For now, please scroll down for details of a  shared promotion  offer,  plus a  discount on Workspace plans  to get you into Print Shop at bargain rates. We’re not giants of the industry To View More >>

This entry was posted in by Alexandria Baugh

It’s been over 18 months since we launched our  frame range, and it’s time for the next step. We’ve been absolutely delighted with the response so far, but we want to do even better, and we’re pretty excited to get started! We’ll be announcing updates as they’re ready to go live, but here's an overview of what’s coming up — plus an invitation to send us your own feedback and suggestions. 1.  With the benefit of experience we’re introducing new glazing options. From today, for shipments within New Zealand, we’re moving to To View More >>

This entry was posted in Product Updates by Alexandria Baugh

START 2019 WITH FRESH STUDIO SAMPLES AT GREAT PRICES We hate twiddling our thumbs, and January can be s-l-o-w, so we offer Early Birds our best deals of the year. Don’t miss out! This offer is for 2019 deliveries and ends Monday 21st Jan 2019. Our normal conditions apply. SAMPLE ALBUMS AND BOXES Products like albums and wall art put more cash in your back pocket. They’re also an expression of your professional pride, and great “silent salesmen”. So freshen them up and stand out from the crowd! To save 40% on your box, book and album selling samples quote  NEWYEAR2019 when To View More >>

This entry was posted in , by Alexandria Baugh

A printed portfolio of your work is a great way to attract new clients, land jobs and leave a lasting impression. And you can take it with you — never show up to a meeting empty-handed again! A high-quality, well-edited portfolio signifies the value of your work and helps you stand out from the crowd. These examples illustrate the variety of photographers we create these for, and the different types of books we make for them. Click the '+' buttons for lip-smacking close-ups. Lola Photography's Exhibition 10x10 Q Book Medium with offset Tintoretto printing. To View More >>

This entry was posted in by Victoria Hollings