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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Chris Glaze is an Auckland born and raised landscape photographer who travels New Zealand and the world, exploring and capturing what the earth has to offer. How did you get started in photography? I’ve had an interest in photography from a young age. I first really took it seriously when I went backpacking for three To View More >>

This entry was posted in Stories by Charlotte Baugh | Leave a Comment

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We spoke to Auckland-based Marie Valencia about what makes her art, self described as dreamy and curated, special to her. So, How did you get started in photography? It sort of naturally progressed — I studied and did all kinds of art when I was younger, eventually ending up as a photographer and graphic designer. To View More >>

This entry was posted in Stories by Charlotte Baugh | Leave a Comment

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

This entry was posted in Marketing by Victoria Hollings | Leave a Comment

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

This entry was posted in Marketing by Victoria Hollings | Leave a Comment

Is this the ideal way to present your portrait photography? Your clients will love our hand made boxes, designed to keep their favourite images looking their beautiful best for years to come. They’re designed to be enjoyed too — whether for sharing with friends and family, or for quiet reflection in an overloaded world. And of course they’re a great silent salesman for you. Our Q boxes can hold up to 25 prints in 10x8 or 14x11 mats (25x20 or 45x28cm). The feature you may like best? We do the work, not you! Just upload your images and in two weeks we’ll deliver To View More >>

This entry was posted in , by Victoria Hollings | Leave a Comment