Previous |  Contents | Next Download the eBook There are so many reasons why the printed image matters, but long term accessibility to your most treasured photos is surely a deal breaker. Why printed images matter Back in the ’90s I remember walking back to our trade show booth behind two people from a neighbouring stand. They were into IT. As they approached our booth I heard one say to the other, “I feel sorry for these guys. How long can they last in the modern world?” It’s so long ago I feel like they must have been visionaries — how did they know To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

We have two  Print Shop  updates to set you up and inspire you for the holiday season! 1. We've launched the Print Shop Instagram account.  Print Shop users sell their imagery (people, places, landscapes etc) as decor or works of art — quite different to portrait and wedding photography marketed to "the people in the viewfinder". This space will be dedicated solely to Print Shop and selling online. We'll share the beautiful work of the photographers and artists using our platform, spiced up with tips and inspiration about To View More >>

How many Images should I include in my album? We get this question on a day-to-day basis and it’s always tricky to answer. How big is the album? What’s your style? Do you like big images or lots of white space? Do you have a story to tell? But we understand that photographers do need to guide their clients. Submitting 300 images for an 8x8 album just won’t work. Sometimes you’ll have thousands of shots from an event and your first challenge will be selecting the hundred or so to go in the album! So here’s the guide our designers use when creating album layouts. Just To View More >>

This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, and gives To View More >>

We saw this beautiful album by DeRay and Simcoe Photography as it went through the bindery. For a little something different, they photographed the album for us! Take a look at their great photos of the main album and copy, and some words about the big day. "Kathryn and Kirk have been the easiest clients to work with since they booked their wedding with us more than 12 months before the big day. A late September wedding, the weather forecast wasn’t great for the day but they weren’t too worried and went ahead with their 'plan A' with no dramas at all." "Their friends and bridal party To View More >>

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by Christmas To View More >>

Have you thought about running your own workshop? So many photographers do. It’s a great way to pass on your knowledge, build your reputation, and make a bit of money while you’re at it! But where to start? Julz Glover’s “The Workshop” is about the use of online imagery to get clients’ attention and turn them into paying customers. She focuses on food photography in particular, and on Instagram as a promotional tool. She offers both one-on-one and group coaching, but her latest course is online, and accessible to people across the globe. We spoke to To View More >>

“This project simply reminds us of how fragile we are. Many cultures portray men as strong – physically and emotionally.” When Ilan from Ilan Wittenberg Photography set out to create his exhibition piece, “The Bare Truth”, he hoped he would break down this stigma and expose and reveal the real man through a series of raw black and white images. “One of the goals of this project is to give men freedom to express their feelings and connect to their emotions. This fresh look at men is an eye opening opportunity to see the real people without the 'shield' of To View More >>

A beautiful story behind a beautiful album. Thank you Andrew Donnan for sharing this story about your grandmother with us. "My grandmother raised me from birth. She put off marriage whilst raising me, so when I found out that she was getting married to Jerry, I politely yet firmly let her know that I had to photograph their ceremony. Ruth and Jerry wanted to keep the ceremony low key, so there were only five of us present. My wife (girlfriend at the time) was there with me, so bearing witness to their ceremony was all the more special.  Sadly Jerry passed away a few years ago, but To View More >>