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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Album Costs

We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products! But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook Bad taste takes a while to show up, but as soon as it does it’s embarrassing. How to avoid it? Start by keeping it simple. If in doubt, leave it out. The half life of crap In her book The Mesh, Lisa Gansky talks about “the half life of crap” – about cheap manufactured products and how long they last. Or rather don’t last. Her point is that the half life of crap products is way too short. They get boring or they break. They end up at the back of your garage or as land fill. Our poor planet can’t afford To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

If you love Panorama Flushmount albums, chances are the full bleed, uninterrupted layouts are one reason why. This 12x12 album by  Birch & Wattle of Sydney, Australia,  makes great use of panorama images. What also caught our eye was the warm and joyful imagery of Fleur and Steve's wedding. Yana shared some stand-out moments  from  the day, and some thoughts about their photography business. "We are Pavel and Yana - professional wedding photographers, based in Sydney, who  specialise  To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Our recent 50% discount offer on sample albums was hugely successful. But if you bought a new sample why wait until next year to get a return on your investment? Here's how to bring in some cash and set yourself up for a good 2014. Send a simple message to last year's customers, the ones who haven't bought an album yet... Hi, I've just received a gorgeous new album from Queensberry, and I'd love you to see it. I think your photographs would look wonderful in an album like this, and I can offer you a special introductory price if you order now. In fact you could have your album for Christmas. Call To View More >>

This entry was posted in by Admin | Leave a Comment